The Ultimate
E-commerce Operations SOP
The RTO Blueprint That Every D2C Brand Needs
If you run a D2C brand, your profits are leaking every time an order fails. This isn't just an eBook. It's the operating system behind brands that scale fulfilment without scaling chaos.
This Guide Solves the Real Problem
No One Talks About
Every failed delivery isn't just a return. It's lost revenue, wasted shipping, burned ad budget, and customer trust gone cold.
This guide shows you how to stop that.
What You’ll Learn Inside
This isn't theory. These are battle-tested strategies from brands processing
500+ orders daily.
This Guide is for You If…
Recognize yourself? Then this SOP will transform your operations.
Running paid ads but losing margin to RTO
Your CAC is climbing while profits shrink due to failed deliveries
Tired of fake orders and low COD success
Dealing with 30–40% failed COD orders eating into your bottom line
Scaling fast but backend is chaotic
Growing order volume but operations can't keep up with the complexity
Your bottleneck isn't marketing — it's fulfillment
You can drive traffic, but can't deliver it profitably at scale
If any of these sound familiar, you're in the right place.
This SOP has helped 200+ D2C brands turn their biggest operational headache into their competitive advantage.
Prathamesh Dhele
Founder Prax & Author
Scaled D2C brands from zero to multi‑crore revenues. Specializes in backend systems that allow growth to scale without breaking operations.
Has managed fulfilment for brands processing 500+ orders daily, optimized operations for 8‑figure D2C companies, and built the systems behind some of India's fastest‑growing ecommerce brands.
"This SOP isn't a download. It's the backend your brand didn't know it needed."— Prathamesh Dhele
What D2C Operators Are Saying
Real results from real brands using this exact system.
Reduced our RTO from 28% to 36% in just 3 weeks. This isn't just theory – it actually works.
The WhatsApp verification alone saved us ₹2L in failed deliveries last month. Game changer.
Finally, an SOP that's actually actionable. Implemented in 2 days, seeing results in week 1.
Our COD success rate went from 58% to 78%. The scripts in this guide are pure gold.
Wish I had this 2 years ago. Would have saved hundreds of hours and lakhs in losses.
The risk scoring framework is brilliant. We now catch problematic orders before shipping.
Real Results from Real Brands
These brands implemented the exact strategies from this SOP. Here's what happened.
Reduced RTO by 21% in 30 days
Problem: High RTO rates destroying margins on paid traffic
Solution: Implemented WhatsApp verification + risk scoring
Result: RTO dropped from 26% to 19%, saving ₹3.2L monthly
Increased prepaid % from 18% to 43%
Problem: Too many risky COD orders failing delivery
Solution: Applied COD-to-prepaid conversion scripts
Result: Prepaid orders doubled, reduced risk exposure
Prevented ₹8L in fake orders
Problem: Fraudulent orders eating 15% of monthly revenue
Solution: Deployed predictive risk scoring system
Result: Caught 89% of high-risk orders before dispatch
You Don't Need More Orders.
You Need More Orders Delivered.
Profits retained. Systems that don't break. Customer trust that lasts.
This free guide gives you exactly that.
✓ Free download • ✓ 60-page comprehensive guide • ✓ Ready-to-use templates
If you're not using this playbook, you're leaving margin on the table.
Every day you wait is another day of preventable losses. Download now and start saving immediately.
FAQs — The Ultimate E-commerce SOP
What exactly is this SOP? Is it just an eBook?
This is a plug-and-play backend system to reduce RTOs, automate refunds, and boost delivery success. Think of it as a blueprint, not a theory.
Who is this guide for?
If you're a D2C founder, marketer, or operator running paid ads and facing high RTO losses, fake orders, or COD failures, this is made for you.
What will I learn inside?
You'll get:
• Copy-paste scripts to verify real buyers
• Frameworks to convert COD to prepaid
• Systems to reduce fake orders
• Refund workflows
• Risk prediction strategies
All tried and tested by brands doing 500+ orders daily.
Will it actually work for my brand?
My strategies have helped 200+ brands, reduced RTO by 40% in 30 days, and saved up to ₹8L monthly in fake order losses. It works — if you apply it.
Do I need any tech skills to use this SOP?
Not at all. Everything is written in plain English with ready-to-use templates. You can start implementing from Day 1.
How do I get access to the book after purchase?
Once you complete your purchase, you’ll receive an instant download link via email. This will give you direct access to the Ultimate E-commerce SOP in PDF format, so you can start applying it immediately.
How can I report an issue with my purchase or download?
For any issues, whether it’s with your download link, access, or any other concerns, simply email us at [your@email.com]. We respond quickly to ensure you get everything you need.